My grandfather founded Radio Flyer. I took over the company at 28 and don't want my kids to feel pressured into the family business.
Business Insider
March 2, 2026
AI-Generated Deep Dive Summary
Robert Pasin, the third-generation CEO of Radio Flyer, a 109-year-old company that began as a one-room workshop founded by his grandfather in Chicago, shares insights into his journey taking over the family business at age 28. Unlike his father, who felt obligation to lead but didn’t enjoy the role, Pasin inherited a passion for the company, driven by childhood memories of watching wagons roll off the assembly line. His father, while relieved that Pasin was stepping up, allowed him free rein to make decisions, fostering a trusting relationship despite their business differences.
When Pasin became CEO in the early 1990s, he found the company struggling due to his father’s ambivalent leadership. He focused on solving problems rather than pursuing big ideas, which initially brought relief to his team and family. Recognizing that Radio Flyer had become inward-focused, he shifted strategy by tapping into customer nostalgia, realizing the brand represented playfulness and freedom. This insight led to expanding beyond wagons to other playful products, aligning with his role as a parent to four children.
Pasin emphasizes that while he encourages his kids to explore work experiences outside Radio Flyer, they are always welcome if they genuinely love the business. He’s implemented annual family meetings to foster open dialogue about the company and their roles within it. Though none of his children have joined yet, Pasin is philosophical, valuing their individual paths. Reflecting on his grandfather’s legacy, he hopes Radio Flyer continues to inspire play and innovation, leaving a lasting impact beyond the family.
This story highlights the complexities of leading a legacy business, balancing tradition with fresh ideas, and navigating family dynamics in succession planning. Pasin’s approach to fostering trust, understanding customer needs, and giving future generations freedom to choose underscores his commitment to preserving Radio Flyer’s heritage while keeping
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Originally published on Business Insider on 3/2/2026