My small business modernized a 2,000-year-old tourniquet. We've already sold hundreds of kits through word of mouth.
Business Insider
March 4, 2026
AI-Generated Deep Dive Summary
Golden Hour Medical, based in Boca Raton, Florida, has developed an innovative automatic tourniquet system called AutoTQ to address the critical issue of blood loss, which remains the leading cause of preventable death from trauma. The company was founded in 2021 by CEO Hannah Herbst, who sought a solution to empower bystanders to act quickly during emergencies, as traditional tourniquets are often designed for professionals rather than individuals without medical training. AutoTQ features an intuitive audiovisual guide that enables users to apply the tourniquet correctly within seconds, with research showing that 92% of people achieve proper application after watching a 30-second demo video.
Golden Hour Medical’s growth has been fueled by its focus on community outreach and word-of-mouth rather than traditional advertising. The company has targeted industries like construction and manufacturing, where accidents are common, and safety professionals have embraced AutoTQ for its potential to save lives. By engaging directly with organizations and gathering feedback
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Originally published on Business Insider on 3/4/2026