Mysterious predictability
Seth Godin
by Seth GodinFebruary 16, 2026
A watched pot will boil. As it heats up, there’s no way to predict where the cavitation will start and which bubble will arrive first. But with enough time and enough heat, it’s going to boil. That tree down the street is going to lose its leaves this winter. We don’t know which leaf will […]
Verticals
businessmarketing
Originally published on Seth Godin on 2/16/2026