NASCAR And FOX Celebrate 25th Anniversary In 68th Daytona 500

Forbes Business

by Bruce Martin, Contributor

February 14, 2026

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NASCAR and FOX Broadcasting Company are celebrating a historic milestone together as they mark the 25th anniversary of their groundbreaking partnership during the 68th Daytona 500. This collaboration, which began in 2001, was initially seen as a gamble but has since proven to be a mutually beneficial deal that transformed both organizations. The anniversary serves as a testament to the power of strategic business decisions and long-term vision in the sports entertainment industry. The partnership between NASCAR and FOX was a bold move at the time. NASCAR, then a predominantly regional sport with limited national exposure, sought to expand its audience by aligning with a major media outlet like FOX. For FOX, the deal represented an opportunity to tap into the growing popularity of motorsports and attract a new demographic. The agreement gave FOX exclusive broadcast rights for NASCAR’s premier series, including the Daytona 500, which has become one of the most-watched events in sports. Over the past 25 years, this partnership has yielded significant results for both parties. NASCAR has grown into a national phenomenon with millions of fans worldwide, thanks in part to FOX’s innovative broadcasting and marketing strategies. Meanwhile, FOX has gained access to some of the most thrilling content in sports, including high-stakes races, dramatic finishes, and iconic moments that have captured the nation’s attention. The deal also solidified NASCAR’s reputation as a lucrative property for media companies, paving the way

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Originally published on Forbes Business on 2/14/2026