Netflix Acquiring Warner Bros. Would Put 'More' Movies In Theaters, Sarandos Says—Despite Earlier ‘Outdated’ Comments

Forbes Business

by Conor Murray, Forbes Staff

February 19, 2026

AI-Generated Deep Dive Summary

Netflix’s potential acquisition of Warner Bros. has sparked discussion about its impact on the film industry, particularly regarding theatrical releases. In a recent statement, Netflix co-CEO Sandeep Sarandos hinted that such a deal could result in more movies being released in theaters, countering earlier concerns expressed by cinema operators like Cinemark CEO Sean Gamble, who remains skeptical about Netflix’s commitment to traditional release windows. The debate centers on Netflix’s business model, which often prioritizes exclusive releases on its platform over theatrical distribution. This approach has historically clashed with the interests of movie theaters, which rely on extended window periods to maximize profits. Sarandos’ comments suggest a potential shift in strategy, possibly aimed at appeasing studios and exhibitors while maintaining its dominance in streaming. However, some industry insiders remain doubtful. Gamble reiterated his apprehension, pointing out that Netflix’s past behavior—such as not honoring release windows for its original films—has created mistrust among theaters. This tension underscores the broader conflict between streaming platforms and traditional distribution channels, highlighting the challenges of balancing digital access with theatrical success. For businesses in both the streaming and theater industries, this development matters significantly. If Netflix can navigate these complexities effectively, it could strengthen its position as a major content player while addressing exhibitors’ concerns. Conversely, if the strategy falters, it could exacerbate existing tensions and hinder collaboration between key players in the entertainment sector. Ultimately, Netflix’s approach to theatrical releases will be a critical test of its ability to adapt its business model without alienating either streaming subscribers or movie theaters. The outcome could shape the future of how movies are distributed and consumed globally.

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Originally published on Forbes Business on 2/19/2026