New Microsoft Gaming CEO Has 'No Tolerance For Bad AI'
Slashdot
by BeauHDFebruary 24, 2026
AI-Generated Deep Dive Summary
Asha Sharma, Microsoft's new Gaming CEO, has made it clear that her top priorities include delivering emotionally resonant games with distinct creative voices and maintaining a human-centric approach to storytelling. In her first major interview since stepping into the role following Phil Spencer's retirement, Sharma emphasized the importance of consistency, community trust, and prioritizing player experiences over short-term gains. She also reiterated her "no tolerance for bad AI" stance, highlighting that while AI has a place in gaming, it should not overshadow human creativity in crafting compelling narratives.
Sharma, who brings extensive experience from roles at Instacart and Meta, acknowledges her outsider status to the gaming community but is committed to listening to player feedback. She views herself as a "platform builder," aiming to rebuild trust with Xbox's fanbase by demonstrating long-term consistency and earning the trust of both players and developers. Her vision for Microsoft Gaming includes reviving the brand's relevance, fostering innovation in game development, and addressing the broader industry shifts outlined in Matthew Ball's recent report.
While her background in AI has raised questions about its role in game creation, Sharma clarifies that AI should serve as a tool to enhance, not replace, human storytelling. She believes great stories are best crafted by humans, ensuring emotional depth and authenticity. This approach aligns with her belief in the importance of games evoking strong emotions, drawing inspiration from titles like Campo Santo's "Firewatch." By focusing on quality storytelling and human creativity, Sharma aims to set Xbox apart in a rapidly evolving gaming landscape.
Sharma's leadership is significant as Microsoft competes with major players like Sony and Nintendo. Her emphasis on emotional resonance and human-first development signals a shift toward more meaningful and enduring gaming experiences. As the industry faces transformative changes, her commitment to preserving core gaming values while embracing new technologies positions Xbox for a potential renaissance. Sharma's ability to balance innovation with tradition will be crucial in determining the future success of Microsoft's gaming division.
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Originally published on Slashdot on 2/24/2026