New Microsoft gaming chief has "no tolerance for bad AI"
Ars Technica
by
Kyle Orland
February 23, 2026
AI-Generated Deep Dive Summary
Asha Sharma, Microsoft's new gaming chief, has made it clear that she has "no tolerance for bad AI" in game development, emphasizing her commitment to preserving human creativity and craftsmanship in the industry. In a recent interview with Variety, Sharma highlighted the long-standing role of AI in gaming while asserting that great stories are created by humans. Her remarks come after she promised in an introductory memo to avoid prioritizing short-term efficiency or flooding the ecosystem with "soulless AI slop." This stance positions her as a leader willing to draw a line against over-reliance on AI tools, particularly in Microsoft's first-party game development.
Sharma’s promotion follows Phil Spencer’s departure as head of Microsoft’s gaming division. With her background leading Microsoft’s CoreAI Product group for two years, she brings a unique perspective to the role. While her comments suggest a cautious approach to AI integration, they also reflect her belief that games are an art form best crafted by humans using innovative technology. This philosophy aligns with her promise to uphold quality and creativity in game development.
The gaming world is currently debating how AI can be effectively used without overshadowing human contributions. Sharma’s statements appear to challenge the notion of AI as a primary tool for efficiency, instead advocating for its role as a supportive technology. Her leadership could significantly influence Microsoft’s approach to game development, potentially steering the company toward more thoughtful and deliberate use of AI.
For tech enthusiasts and industry observers, Sharma’s tenure at Microsoft is crucial. Her emphasis on human creativity over AI-driven mass production signals a shift in priorities that could redefine the future of gaming. As she takes charge of a division with major franchises like Xbox and Bethesda, her focus on quality and artistry may set a new standard for game development, balancing innovation with authenticity.
In an era where AI is increasingly central to tech discussions, Sharma’s approach offers a counterpoint. Her leadership could inspire a broader conversation about the role of technology in creative industries, encouraging a balanced use of AI that respects human talent and vision. This makes her appointment not just a personnel change but a potential turning point for gaming and beyond.
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Originally published on Ars Technica on 2/23/2026