New study reveals why global IT strategies change shape on the ground—and what leaders can do about it
Phys.org
February 26, 2026
AI-Generated Deep Dive Summary
A new study highlights how global IT strategies often face local modifications due to cultural factors rather than just technical or structural reasons. Dr. Godfried B Adaba’s research from the Royal Docks School of Business and Law at the University of East London, published in *Qualitative Research Journal*, explores this phenomenon through a structured qualitative approach. The study reveals that cultural nuances—such as language barriers, organizational norms, and local priorities—significantly influence how IT strategies are implemented and adapted on the ground.
The research underscores why global IT initiatives may fail or underperform when not tailored to local contexts. For instance, employees in different regions may interpret digital tools differently due to varying work cultures or communication styles. Dr. Adaba’s methodology involved analyzing case studies across multiple countries, demonstrating how cultural dynamics shape the adoption and effectiveness of IT systems. This approach provides a clearer framework for understanding the complexities of digital change and highlights the importance of integrating cultural insights into global strategy design.
This study is crucial for anyone interested in science, technology, and organizational behavior. By emphasizing culture’s role in shaping IT implementation, it offers practical implications for business leaders aiming to align global strategies with local realities. The findings not only enhance our understanding of digital change but also provide actionable insights for fostering more effective and culturally sensitive IT deployments. Ultimately, this research bridges the gap between theory and practice, offering a structured way to predict and manage local adaptations in global IT strategies.
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Originally published on Phys.org on 2/26/2026