New Xbox boss promises no 'soulless AI slop' after moving over from Microsoft's CoreAI products division
PC Gamer
by Tyler Wilde February 20, 2026
AI-Generated Deep Dive Summary
The new CEO of Microsoft Gaming, Asha Sharma, has emphasized a commitment to creating "great games" while cautioning against over-reliance on AI tools that might compromise the artistry and innovation in game development. Sharma, who previously worked in Microsoft’s CoreAI division, made her remarks in a letter to employees following the retirements of long-time boss Phil Spencer and president Sarah Bond. She reassured the gaming community that while generative AI will be used to enhance game creation, it won’t overshadow the human creativity that defines gaming. Sharma’s focus on quality over quantity with AI tools aligns with her vision to empower game studios and invest in iconic franchises, signaling a shift toward prioritizing player experiences and memorable storytelling.
The appointment of Sharma comes at a pivotal time for Microsoft’s gaming division, which has faced challenges including high-profile game cancellations, studio closures, and declining console sales. While the company has expanded its portfolio with major acquisitions like Bethesda and Activision Blizzard, these moves have also been met with criticism over management decisions and workforce reductions. Sharma’s leadership is seen as an opportunity to stabilize the division by refocusing on core gaming values—innovation, creativity, and player-centric development.
In her letter, Sharma also hinted at a renewed emphasis on Xbox consoles while embracing cross-platform growth. She emphasized the importance of fostering a shared platform for developers and players to create and share stories, suggesting a move toward more collaborative and community-driven gaming experiences. This approach could help Microsoft rebuild trust with both gamers and game developers, many of whom have been critical of recent management decisions.
Sharma’s vision also touches on the growing role of AI in game development. While she acknowledges its potential to enhance creativity and efficiency, she warns against overuse that might dilute the human touch essential to gaming. Her remarks come as Microsoft continues to invest heavily in AI technologies, including generative models like Muse AI, which aim to empower game creators. However, Sharma’s cautionary tone suggests a balanced approach where AI serves as a tool to support, not replace, human ingenuity.
Ultimately, Sharma’s leadership is expected to shape the future of Microsoft’s gaming division by redefining its strategy around quality, innovation, and player engagement. Her focus on preserving the artistic and creative essence of gaming while embracing technological advancements like AI could set a new direction for the industry, addressing both the challenges and opportunities faced by major game publishers in the modern era.
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Originally published on PC Gamer on 2/20/2026