Nick Jonas Hits A New Career Low On The Charts With His Latest Album

Forbes Business

by Hugh McIntyre, Senior Contributor

February 21, 2026

AI-Generated Deep Dive Summary

Nick Jonas' latest album *Sunday Best* has debuted at No. 30 on the Billboard 200 chart, marking a career low for the singer. Despite this, the album achieved a notable milestone by earning him his first placement on the Vinyl Albums chart. This historic vinyl debut highlights a shift in Jonas' strategy to connect with fans who value physical media, even as digital sales dominate the industry. Jonas' previous albums had higher debuts, such as *Nick Jonas (2019)* at No. 1 and *Spacetourist* at No. 23 in 2023, showcasing his consistent chart presence. However, *Sunday Best* reflects a deliberate pivot toward niche markets. The album's vinyl focus aligns with the growing trend of vinyl sales, which have surged in recent years despite its smaller audience compared to digital platforms. This move matters for business because it underscores the importance of adapting to evolving consumer preferences. While streaming and downloads remain dominant, vinyl has seen significant growth, particularly among younger audiences. Jonas' decision to prioritize vinyl aligns with this trend, potentially opening new revenue streams and loyal fan bases. This strategy not only diversifies his income but also positions him as an artist attuned to cultural shifts in music consumption. For artists and businesses alike, Jonas' approach highlights the value of exploring alternative markets. Even as *Sunday Best*

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Originally published on Forbes Business on 2/21/2026