Nike vs. On: Which Stock Is the Better Buy?
The Motley Fool
by newsfeedback@fool.com (Jennifer Saibil)February 23, 2026
AI-Generated Deep Dive Summary
Nike (NYSE: NKE) and On Holding (NYSE: ONON) stocks are both struggling in the market, with Nike down 15% over the past year and On dropping 11%. Despite their declines, both companies offer unique strengths that could position them for long-term growth. Nike, as an established industry leader, benefits from a strong global brand presence and a diverse product portfolio. On, on the other hand, represents the newer, more innovative start-up with a focus on sustainability and cutting-edge technology.
While Nike has faced challenges such as supply chain issues and shifting consumer preferences, its robust financial position and loyal customer base provide a solid foundation for recovery. The company’s emphasis on direct-to-consumer sales and digital transformation also positions it well for future growth. On Holding, still relatively unknown compared to its rival, is gaining traction with its eco-friendly products and strong focus on innovation. However, as a newer brand, On faces the uphill battle of building brand recognition and market share.
Investors considering Nike versus On must weigh factors like stability versus potential upside. Nike offers the safety of an established giant, while On represents the risk-reward trade-off of a high-growth start-up. For those seeking long-term opportunities in the athletic apparel sector, both companies have unique strengths that could drive future returns. However, the decision ultimately hinges on individual investment strategies and risk tolerance.
This comparison matters to finance readers because it highlights the importance of balancing established vs. emerging players in the market. While both stocks are currently undervalued, their long-term prospects depend on factors like innovation, brand strength, and execution. For investors, understanding these dynamics can help make informed decisions about where to allocate resources in a competitive industry.
In conclusion, while both Nike and On face challenges, they also offer distinct advantages that could make them attractive investments. Nike’s stability and global reach provide a steady foundation, while On’s innovation and sustainability focus may drive long-term growth. Ultimately, the choice between these two stocks depends on individual investment goals and risk appetite, making this comparison essential for those looking to navigate the finance and investing landscape.
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Originally published on The Motley Fool on 2/23/2026