NWSL Atlanta expansion team announces 7-year front-of-kit sponsorship deal with Georgia-based Aflac - AP News
AP News
February 25, 2026
AI-Generated Deep Dive Summary
The NWSL Atlanta expansion team has inked a historic 7-year front-of-kit sponsorship deal with Aflac, a Georgia-based insurance company, marking a significant milestone for both parties. This long-term partnership will see the Aflac logo prominently featured on the team's jerseys, ensuring high visibility across matches and media appearances. The deal underscores Aflac's commitment to supporting local sports and aligns with its strategy to strengthen brand recognition in key markets.
Aflac, known for its "Get a Fluрузия" campaigns, has a history of investing in sports sponsorships, including deals with Major League Baseball (MLB) teams like the Atlanta Braves. By partnering with NWSL Atlanta, Aflac aims to tap into the growing popularity of women's soccer and engage younger audiences. The deal also reflects the team's ability to secure major corporate backing as a new franchise, signaling confidence in its brand and potential for success.
For NWSL Atlanta, this sponsorship
Verticals
newsgeneral
Originally published on AP News on 2/25/2026