Older influencers booming in popularity
Sydney Morning Herald
February 25, 2026
AI-Generated Deep Dive Summary
Older influencers like Jane McCann are gaining significant traction on social media platforms such as Instagram and TikTok, marking a shift in the influencer landscape toward more mature voices. This trend reflects a growing appetite for content that showcases authenticity, life experience, and wisdom, resonating particularly with younger audiences who seek diverse perspectives. Studies indicate that older influencers, often aged 50 and above, are being celebrated for their expertise, relatability, and unique storytelling abilities, which set them apart from traditional influencer demographics.
The rise of older influencers is driven by changing audience preferences and the desire for content that feels genuine and unfiltered. Platforms like Instagram and TikTok have played a pivotal role in this shift, offering older creators a space to share their knowledge on topics ranging from fashion and beauty to health and wellness. Influencers like Jane McCann are breaking barriers by redefining what it means to be an influencer in later life, challenging stereotypes about aging and technology use while inspiring others to embrace their individuality.
This phenomenon also highlights the importance of representation across all age groups in media and online spaces. Older influencers are not only gaining followers but also carving out a niche where they can share experiences that younger creators might not yet possess. Their influence extends beyond entertainment, offering valuable insights into aging gracefully, managing life’s challenges, and maintaining an active online presence. As more individuals turn to social media for inspiration and advice, the role of older influencers in shaping these conversations is likely to grow even further.
Ultimately, the rise of older influencers matters because it reflects a broader cultural shift toward valuing age diversity and embracing the contributions of all
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Originally published on Sydney Morning Herald on 2/25/2026