On Running Is Finally Ramping Up Production of Its ‘Hyper-Foam’ Spray-On Shoes

Wired

by Boone Ashworth

February 25, 2026

AI-Generated Deep Dive Summary

Swiss shoemaker On is expanding its production of innovative "hyper-foam" spray-on shoes, marking a significant leap in its footwear technology. The company has introduced the LightSpray Cloudmonster 3 Hyper, a laceless running shoe featuring a single-piece toe box made from eco-friendly biofoam. This new model, produced using robotic arms, boasts a minimalist design that reduces its carbon footprint by minimizing materials and assembly steps. With 40% biofoam content and an impressive 20% increase in cushioning compared to previous iterations, the shoe offers a plush yet lightweight experience for runners seeking comfort and performance. On’s new production plant in South Korea is central to this expansion, enabling the company to scale up manufacturing by 30 times by 2026. The LightSpray Cloudmonster 3 Hyper will initially be released in limited quantities starting March 5 in North America, with a global rollout beginning April 16. Priced at $280, it is more affordable than its predecessor, the Cloudboom Strike LS, which retailed for $330. This marks On’s strategic shift to make advanced footwear technologies accessible to a broader audience, moving beyond elite athletes to appeal to everyday runners. While On continues to innovate in cushioned, laceless designs, the market remains divided. Some purists prefer minimalist, slim-soled shoes for a more natural running experience, while others embrace the comfort and style of slip-on alternatives. On’s focus on hyper-cushioned footwear appears to resonate with many, as evidenced by its simultaneous release of two other Cloudmonster 3 models: one featuring laces and another with a traditional design. From a tech perspective, On’s advancements in sustainable materials and robotic manufacturing demonstrate the potential for innovation in the footwear industry. By integrating bio-based fo

Verticals

techscience

Originally published on Wired on 2/25/2026