OpenAI calls in the consultants for its enterprise push | TechCrunch

TechCrunch

by Rebecca Szkutak

February 23, 2026

AI-Generated Deep Dive Summary

OpenAI has announced a strategic partnership with four major consulting firms—Boston Consulting Group (BCG), McKinsey, Accenture, and Capgemini—to drive enterprise adoption of its AI technology through a new initiative called the Frontier Alliance. This collaboration aims to help companies integrate OpenAI’s Frontier AI agent platform into their operations, enabling them to build, deploy, and manage AI agents across various industries. The move reflects OpenAI’s focus on scaling its enterprise business in 2026, as highlighted by CFO Sarah Friar. The alliance leverages the consulting firms’ expertise in strategy, process redesign, and technology implementation to ensure that OpenAI’s tools are effectively adopted at scale. OpenAI’s Forward Deployed Engineering team will work closely with these partners to tailor its AI solutions to meet specific enterprise needs, emphasizing a shift from merely attaching AI to existing workflows to redefining business strategies and processes around AI integration. Enterprise adoption of AI has historically been slow due to challenges in realizing a meaningful return on investment. OpenAI’s approach through the Frontier Alliance addresses this by combining its cutting-edge technology with the partners’ deep industry knowledge and build-and-scale capabilities. This collaboration not only aims to deliver measurable impact but also ensures safeguards are in place from the outset, as highlighted by BCG CEO Christoph Schweizer. The initiative underscores the growing competition in the AI space, particularly with rival Anthropic recently securing deals with Deloitte and Accenture. OpenAI’s strategic focus on enterprise solutions, evidenced by its partnerships with Snowflake and ServiceNow, highlights its commitment to expanding beyond consumer applications into business transformation. This shift is significant for tech readers as it signals a potential acceleration in AI adoption across industries, offering insights into how companies can integrate advanced AI tools to drive innovation and efficiency. Overall, OpenAI’s partnership with consulting giants marks a strategic pivot toward enterprise-focused AI adoption, aiming to bridge the gap between technological capability and organizational readiness. This effort not only positions OpenAI as a leader in enterprise AI but also sets a precedent for how other tech companies might approach similar partnerships to achieve large-scale AI integration.

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Originally published on TechCrunch on 2/23/2026