OpenAI COO says ads will be 'an iterative process' | TechCrunch

TechCrunch

by Ivan Mehta

February 25, 2026

AI-Generated Deep Dive Summary

OpenAI’s COO Brad Lightcap has emphasized that introducing ads into ChatGPT will be an iterative process focused on maintaining user trust and privacy. Speaking at the India AI summit, Lightcap highlighted that ads, if executed correctly, can enhance the product experience for users. He acknowledged criticism from competitors like Anthropic but stressed that OpenAI is committed to getting this right and will need a few months to refine its approach. The company’s strategy aims to balance monetization with user satisfaction while ensuring transparency and ethical standards. Last month, OpenAI announced plans to introduce ads to free and Go-tier ChatGPT users in the U.S., sparking debates over the ethical implications of AI-driven advertising. Lightcap explained that the rollout is still in its early stages, with OpenAI prioritizing privacy and trust as core principles. He did not confirm whether ads would expand beyond the U.S. market but reiterated the company’s belief in free access to AI tools for all users, a stance that contrasts with competitors like Anthropic, which has faced accusations of catering to wealthier audiences. OpenAI’s approach to advertising appears to be revenue-focused yet cautious. Reports suggest the company is charging $60 per 1,000 ad impressions—a notably high rate—and requiring a minimum commitment of $200,000 from advertisers. Early partners like Shopify, Target, and Adobe are already

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Originally published on TechCrunch on 2/25/2026