Oura launches a proprietary AI model focused on women's health | TechCrunch

TechCrunch

by Aisha Malik

February 24, 2026

AI-Generated Deep Dive Summary

Oura has introduced a groundbreaking AI model tailored for women's health, marking a significant step in personalized healthcare technology. This new tool, integrated into the Oura app as an experimental feature called Oura Labs, focuses on addressing reproductive health concerns from menstrual cycles to menopause. By leveraging biometric data and expert-reviewed medical research, the AI chatbot Oura Advisor provides tailored insights and guidance, offering a more comprehensive approach to women's health than general models. The model is designed to be non-dismissive and emotionally supportive, ensuring users feel reassured while exploring their health queries. It draws on established medical standards and real-world data, combining sleep, activity, cycle, and stress metrics with trusted clinical knowledge. This approach aims to fill a gap in the market by offering specialized AI tools for women's health issues, which are often overlooked. The launch highlights

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Originally published on TechCrunch on 2/24/2026