Overlooked and Undervalued: Why Western Union Deserves Attention
The Motley Fool
by newsfeedback@fool.com (Selena Maranjian)February 24, 2026
AI-Generated Deep Dive Summary
Western Union (NYSE: WU) has long been a reliable name in money transfers, but its time in the spotlight may have passed. Over the past five years, the company has faced significant challenges, with its stock experiencing an average annual decline of 10%. This underperformance can be attributed to the rise of fintech companies, which have revolutionized how people send money globally. While Western Union once dominated the market, financial technology startups like PayPal and Venmo have made cross-border transactions faster, easier, and more accessible via mobile apps.
Despite its struggles, Western Union is not without merit. The company has a long-standing reputation for secure and reliable money transfers, which remains a key strength in an increasingly digital world. Additionally, Western Union has been attempting to adapt to the changing financial landscape by expanding its digital services and forming partnerships with fintech platforms. These efforts aim to keep the company relevant in an evolving market.
For investors, Western Union may not be a "slam-dunk" investment, but it could offer long-term opportunities for those willing to hold onto their shares. While the company faces headwinds from competition and shifting consumer preferences, its ability to generate steady income through its global network cannot be overlooked. As fintech continues to reshape the financial services industry, Western Union's resilience and adaptability will be key factors to monitor. For finance enthusiasts, understanding the challenges and potential of companies like Western Union provides valuable insights into the broader trends shaping the global economy.
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Originally published on The Motley Fool on 2/24/2026