Panasonic Will No Longer Make Its Own TVs
Slashdot
by BeauHDFebruary 24, 2026
AI-Generated Deep Dive Summary
Panasonic has announced a significant shift in its television business by outsourcing manufacturing, marketing, and sales to Shenzhen-based Skyworth. This move marks Panasonic's exit from in-house TV production, with Skyworth taking over the reins. The partnership involves Skyworth handling sales and logistics globally, while Panasonic focuses on quality assurance and expertise, particularly in co-developing high-end OLED models. This strategic alliance underscores a broader trend among major Japanese electronics companies, such as Sony, Sharp, Toshiba, Hitachi, and Pioneer, who have already scaled back or exited the TV hardware market.
Skyworth, known for its Android TV platform, is positioned to assume Panasonic's former role in the global TV market. While Skyworth has achieved notable success, including a top-five ranking by sales revenue in Q1 2025, it has faced challenges maintaining this position consistently. The collaboration with Panasonic aims to leverage both companies' strengths, with Skyworth bringing manufacturing capabilities and Panasonic contributing technical expertise. This partnership is expected to target double-digit market share in regions like the US and Europe.
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Originally published on Slashdot on 2/24/2026