Paramount just nabbed 2 big hires as it looks to jump-start its streaming ads business
Business Insider
March 2, 2026
AI-Generated Deep Dive Summary
Paramount has bolstered its ad sales division with two key hires as part of its push to expand its streaming advertising business. Danielle Carney, a veteran from Amazon, joins as Head of U.S. Sales, bringing over 15 years of experience in entertainment, sports, and technology, including her role at Disney's ESPN. Her expertise is expected to help Paramount deliver seamless client experiences across its ecosystem. Additionally, Chris Brady has been appointed EVP of Paramount Media Labs, a new role focused on brand integrations and partnerships. Brady brings extensive leadership experience from Tribeca Enterprises and WarnerMedia, where he oversaw revenue and growth strategies.
These hires come as Paramount aims to leverage its recent success in streaming, including the acquisition of Warner Bros. Discovery, to strengthen its ad offerings. Carney’s background in live sports and video sales aligns with Paramount’s focus on sports as a cornerstone of its ad strategy, highlighted by partnerships like UFC on Paramount+ and the NFL season. Similarly, Brady’s role at Media Labs underscores Paramount’s commitment to innovative brand storytelling through native and culturally relevant experiences.
The moves reflect a broader shift in the media industry toward streaming-centric models and data-driven advertising. By integrating advanced ad sales capabilities and creative partnerships, Paramount aims to differentiate itself in a competitive market. These strategic hires also signal the company's emphasis on building a unified, client-centric approach under CEO David Ellison, as it prepares for the upcoming Upfront season.
For readers interested in business trends, this highlights the growing importance of streaming platforms in advertising and their efforts to compete with tech giants like Amazon. The changes at Paramount underscore how traditional media companies are evolving to meet consumer demands and capitalize on emerging opportunities in digital advertising. By attracting top talent from industry leaders, Paramount is positioning itself to innovate and lead in the dynamic ad landscape.
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Originally published on Business Insider on 3/2/2026