People & Profit - China's Zeekr to launch EV sales in France
France 24
by Kate MOODYFebruary 19, 2026
AI-Generated Deep Dive Summary
The Chinese electric vehicle (EV) brand Zeekr is set to expand its presence in Europe with plans to launch EV sales in France. This move comes as the global automotive industry shifts toward an electric future, driven by declining costs and advancing technology. Lothar Schupet, CEO of Zeekr Europe, expressed confidence in the brand's ability to compete with established luxury carmakers in the premium market. He highlighted that Chinese manufacturers offer exceptional value for their price point, emphasizing superior performance, technology, craftsmanship, and luxury. Despite facing challenges such as EU tariffs of up to 45% on imported vehicles, Schupet remains optimistic about the company’s growth trajectory.
Schupet noted that while tariffs posed a minor hurdle in Europe's market entry, Zeekr is exploring local production options to enhance efficiency and overcome potential obstacles. He also addressed recent regulatory developments, including the EU's decision to delay a ban on new petrol and diesel cars until 2035. While this extension of internal combustion engine vehicle sales may seem significant, Schupet believes it will not hinder the industry’s transition to sustainability. Instead, he emphasized that consumer demand for EVs is driven by factors such as lower ownership costs, superior performance, and environmental benefits.
The CEO underscored the growing adoption of electric vehicles in traditionally conservative markets like France and Germany, attributing this acceleration to rising consumer awareness and value propositions unique to EVs. Zeekr’s strategy focuses on delivering high-quality, affordable luxury cars with cutting-edge technology, aiming to establish itself as a top
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Originally published on France 24 on 2/19/2026