Peta calls for pork-free menus as Peppa Pig show rolls into Grimsby

The Guardian World

by Mark Brown

February 14, 2026

AI-Generated Deep Dive Summary

Peta UK has successfully campaigned for Grimsby Auditorium to remove pork products like bacon, sausages, and ham from its cafe menu during the run of *Peppa Pig’s Big Family Show*. The animal rights group requested this change, arguing that serving pork while Peppa Pig and her family perform is inconsistent with their values. In response, the venue has agreed to replace these items with vegan alternatives, including plant-based ham, as part of its commitment to ethical treatment of animals. The campaign highlights Peta UK’s broader efforts to promote compassion toward animals and raise awareness about industrial farming practices. The group often targets events and venues they perceive as contributing to animal cruelty, using creative tactics like offering vegan substitutes to encourage more ethical choices. In this case, their approach has resonated with the auditorium, which aims to align its offerings with the message of the popular children’s character. This move is part of a growing trend of businesses and organizations embracing plant-based options to cater to changing consumer preferences and ethical concerns. While some critics argue that such campaigns may seem out of place in family-friendly settings like theaters, supporters view it as an opportunity to spark conversations about animal welfare and sustainability. For readers interested in global trends, this story underscores the increasing influence of veganism and ethical consumption in modern society. It also reflects how cultural institutions are being asked to take a stand on issues beyond their core mission—whether through food choices or other policies. The outcome could set a precedent for similar campaigns elsewhere, potentially influencing how venues balance entertainment with ethical considerations. Ultimately, this case shows the power of grassroots activism and the role consumers can play in shaping corporate practices. While some may see it as an unusual pairing of activism and children’s theater, others believe it represents a meaningful step toward a more compassionate world. As *Peppa Pig’s Big Family Show* unfolds in Grimsby, the debate over ethics, entertainment, and food choices continues to evolve.

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Originally published on The Guardian World on 2/14/2026