Pinterest Posts Strong Q4 Results

Social Media Today

by Andrew Hutchinson

February 12, 2026

AI-Generated Deep Dive Summary

Pinterest delivered impressive Q4 results, showcasing strong growth in both user numbers and revenue. With an addition of 19 million monthly active users, reaching a total of 619 million globally, the platform continues to solidify its position as a key destination for shopping-related discovery. While U.S. growth has slowed, Pinterest remains resilient, generating $1.3 billion in Q4 revenue and $4.2 billion annually—both figures reflecting double-digit year-over-year increases. The company’s focus on enhancing user experience through improved search tools and AI-driven recommendations has been a cornerstone of its success. With 80 billion monthly searches, Pinterest is leveraging advanced search qualifiers and product categorization to deliver more relevant content. AI-powered features like the Pinterest Assistant and board recommendations aim to refine user engagement by personalizing their discovery journey. Despite these advancements, Pinterest faces challenges from AI-generated content overwhelming users, leading to concerns about "AI slop." The platform has responded with stricter labeling requirements and detection tools to mitigate these issues. Additionally, Pinterest is expanding into connected TV advertising through its acquisition of tvScientific and the launch of a new Roku TV series, signaling its intent to capitalize on growing video consumption trends. For marketers, Pinterest’s growth underscores its potential as

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Originally published on Social Media Today on 2/12/2026