Power up e-commerce to diversify exports: Niti Aayog
Times of India
by TNNFebruary 13, 2026
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NEW DELHI: The Niti Aayog has highlighted the transformative potential of e-commerce, particularly in electronics exports, as a key driver for India's export diversification, job creation, and economic growth. The think tank emphasizes that supporting e-commerce can significantly boost India's merchandise exports, aligning with its target of reaching $1 trillion by 2030 under the Vikas Bharat vision. With electronics products like smartphones and appliances accounting for nearly half of India's online retail market—valued at $65 billion—the sector presents a major opportunity to enhance export diversity and economic output.
The report underscores that e-commerce exports could rise to $200-300 billion, contributing 20-30% of India's total exports and adding 2.9-4.3% to the country's GDP. This
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Originally published on Times of India on 2/13/2026