‘Premflix’ app to screen all Premier League matches live – but only in Singapore

Guardian Sport

by Paul MacInnes

February 26, 2026

AI-Generated Deep Dive Summary

The Premier League is set to revolutionize how football fans in Singapore consume live match coverage with the launch of its own streaming service, named Premier League Plus. This new app will provide direct access to all 380 matches in a season, offering fans in Singapore an unprecedented level of convenience and control over their viewing experience. Unlike traditional broadcasting partnerships, this move marks a significant shift toward selling content directly to consumers. Premier League Plus is designed to be the first official streaming platform exclusively for Premier League matches in Singapore. The app will feature live coverage of every game, giving fans the ability to watch their favorite teams without being tied to traditional broadcasters. This marks a bold step for the Premier League, which has long relied on partnerships with global broadcasters like Sky Sports and BT Sport. By cutting out the middleman, the league aims to create a more personalized and interactive experience tailored to its Singaporean audience. The launch of this service is part of a broader strategy by the Premier League to expand its digital reach and engage directly with fans globally. While the initial focus is on Singapore, the move sets the stage for potential rollouts in other markets in the future. This direct-to-consumer model reflects a growing trend in sports media, where leagues and organizations are increasingly taking control of their content distribution to better connect with audiences. For sports enthusiasts in Singapore, this development is particularly exciting as it promises higher quality coverage, more flexibility in how matches can be accessed, and potentially lower costs compared to traditional pay-per-view options. The app’s availability before next season ensures that fans will have ample time to familiarize themselves with the new platform ahead of the 2023-2024 campaign. Overall, the Premier League’s decision to bring its matches directly to Singaporean fans through Premier League Plus represents a significant milestone in the evolution of sports media. It not only offers fans greater convenience but also signals a shift

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Originally published on Guardian Sport on 2/26/2026