Priming & Demonstrative Evidence

Justia

by Justia CLE & Webinars Team

February 9, 2026

AI-Generated Deep Dive Summary

Strategic use of visuals and audience priming can significantly enhance legal advocacy across various stages of a case, from depositions to trials. This Justia CLE course emphasizes the power of demonstrative evidence—such as animations, reenactments, and visual aids—to effectively communicate key points to jurors and decision-makers. By leveraging visual storytelling, attorneys can orient their audience to focus on critical details early in the process, ensuring that the most important aspects of a case stand out from the start. Key takeaways include the importance of building scenes during discovery and depositions, which helps witnesses and jurors visualize complex scenarios, especially in cases like auto accidents where timing and perception are crucial. Additionally, attorneys should consider whether to use animations for medical or surgical testimony or live demonstrations for liability scenarios involving human interactions. Proper priming, such as orienting jurors before they see evidence, and using silence strategically during courtroom presentations can also enhance focus and impact. The course also highlights the value of focus groups for testing visuals and demonstrations before presenting them in court. Closing arguments should be framed to hand decision-makers a “lens” that guides their attention to the most persuasive elements. Eric Ganci, a seasoned trial attorney with over 70 cases to verdict, and Noah Moss, founder of Shepherd Law, share practical advice on choosing between different visual tools and laying foundational evidence early for admissibility. For legal professionals, mastering these techniques is essential in today’s fast-paced courtroom environment, where attention spans are short and juror fatigue can lead to unfavorable decisions. By integrating visual storytelling and strategic priming into their practice, attorneys can better engage jurors, enhance persuasion, and improve outcomes for their clients.

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Originally published on Justia on 2/9/2026