Prop bet
The Verge
February 20, 2026
AI-Generated Deep Dive Summary
Substack has expanded its partnership with Polymarket, introducing new tools that simplify sharing, discussing, and debating prediction market data directly on the platform. Additionally, Polymarket will compensate a group of creators, including renowned economist Matt Yglesias, to incorporate its data into their Substack newsletters through a pilot sponsorship program. This marks the latest step in the integration of prediction markets into media, with major outlets like Dow Jones, CNN, and CNBC recently incorporating betting data from platforms such as Polymarket and Kalshi.
This collaboration highlights how prediction markets are becoming a valuable resource for content creators and publishers. By embedding real-time data directly into Substack newsletters, users can engage in more dynamic and informed discussions about topics ranging from politics to business. The tools provided by Polymarket allow creators to present data in an accessible way, fostering deeper audience interaction.
The move is part of a broader trend where media outlets are leveraging betting data to enhance their content and attract audiences. For example, Dow Jones has integrated Polymarket's data into its publications, including *The Wall Street Journal*, while CNN previously incorporated Kalshi's odds. These partnerships suggest that prediction markets are increasingly being viewed as a credible source of insights for journalists and commentators.
For tech enthusiasts, this integration underscores the growing influence of real-time data and predictive analytics in media. By embedding betting data into newsletters and articles, publishers can offer readers more personalized and engaging content. This trend not only reflects the evolving role of technology in journalism but also highlights the potential for prediction markets to shape public discourse.
Ultimately, these developments signal a shift toward more interactive and data-driven media consumption. As platforms like Substack and Polymarket continue to collaborate, they are creating new opportunities for creators and audiences alike to engage with information in meaningful ways. This integration of technology and journalism could redefine how readers experience news in the future.
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Originally published on The Verge on 2/20/2026