Puerto Vallarta became a favorite escape for Americans. Now, some are thinking twice.
Business Insider
February 23, 2026
AI-Generated Deep Dive Summary
Puerto Vallarta has long been a popular destination for American tourists, known for its vibrant culture, affordable prices, and stunning landscapes. However, recent violence following the killing of Nemesio "El Mencho" Oseguera Cervantes, the leader of the Jalisco New Generation Cartel, has sparked widespread concern among travelers and residents alike. The incident, which occurred after Mexican authorities conducted an operation in Tapalpa, Jalisco, led to retaliatory attacks across multiple cities, including Puerto Vallarta. This chaos has left many Americans reevaluating their travel plans to the region.
Hannah Donovan, a pregnant woman from Idaho, had planned a babymoon trip to Puerto Vallarta with her family but canceled after seeing videos of burning cars and smoke on social media. The violence has also affected long-term residents like Doug Howell, who owns a rental property in Puerto Vallarta and typically spends six months there each year. During the chaos, Howell experienced blocked roads, explosions, and even witnessed a store being bombed. While he plans to stay for now, he remains cautious about future visits. Similarly, Linda Armijo, a long-time visitor, expressed concern for the city's safety and worried about how the violence might impact tourism.
The broader implications of this violence are significant for business. Mexico has seen a surge in American tourism due to its affordability and proximity compared to other international destinations. However, the recent unrest could lead to a decline in bookings as travelers prioritize safety. Governments have issued warnings, which may influence travel insurance policies and public perception. Experts predict that while the immediate impact will be felt, Puerto Vallarta's appeal could recover quickly if the situation stabilizes. Nevertheless, the incident highlights the delicate balance between tourism growth and security concerns in the region.
In summary, the recent violence in Puerto Vallarta has disrupted travel plans and left many questioning their safety. While some may return to the area if conditions improve, others are choosing to cancel trips or relocate elsewhere. The long-term business impact remains uncertain but underscores the importance of stability for maintaining tourism revenue.
Verticals
businessfinance
Originally published on Business Insider on 2/23/2026