Q&A: K-pop girl group Twice exploded in the last decade. Then 'KPop Demon Hunters' came calling - AP News
AP News
March 2, 2026
AI-Generated Deep Dive Summary
K-pop girl group Twice has dominated global music charts over the past decade, but their rise to fame came with unexpected challenges. In a recent Q&A with AP News, members of the group shared insights into their journey, including how they navigated unprecedented success and criticism. However, the spotlight also brought controversy when fans accused them of being "KPop Demon Hunters," a label tied to a viral conspiracy theory suggesting K-pop groups manipulate fans for profit. This backlash led to canceled concerts and public apologies from the group, raising questions about the pressures faced by K-pop stars.
The story highlights the intense scrutiny faced by K-pop idols, who often operate under strict management systems that prioritize company interests over individual well-being. Twice's experience reflects a broader trend in the industry, where artists are expected to maintain a flawless image while balancing grueling schedules and public demands. The group’s struggles also shed light on the challenges of navigating cultural expectations and online harassment, which have become increasingly common for K-pop stars.
This article matters because it underscores the complexities of fame in the entertainment industry, particularly in South Korea’s highly competitive K-pop scene. It provides a rare glimpse into the personal and professional challenges faced by artists who achieve global stardom. For readers interested in understanding the pressures faced by K-pop idols and the broader implications for their careers, this story offers valuable insights into the intersection of pop culture, fame, and public perception.
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Originally published on AP News on 3/2/2026