‘Redux Redux’: McManus Siblings In The Multiverse Of Vengeance
Forbes Business
by Josh Weiss, ContributorFebruary 20, 2026
AI-Generated Deep Dive Summary
Kevin and Matthew McManus delve into the evolving concept of the multiverse within Marvel's cinematic universe as Avengers: Doomsday approaches, reframing how parallel worlds are explored. Their perspective highlights the complexity and potential of interconnected storytelling, emphasizing its impact on both narrative depth and audience engagement.
Marvel's strategic development of the multiverse has been a cornerstone of its franchise growth, integrating diverse storylines across films, series, and comics. This approach not only enriches storytelling but also sets the stage for future narratives, offering creators unprecedented creative freedom to explore alternative realities.
From a business standpoint, understanding the multiverse's appeal is crucial. It underscores the value of diverse, interconnected narratives in engaging audiences and fostering brand loyalty. By leveraging this concept, businesses can create expansive content ecosystems that resonate deeply with consumers, driving franchise growth and innovation across various media platforms. This strategy not only enhances audience retention but also opens new avenues for commercial success in content creation and franchising.
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Originally published on Forbes Business on 2/20/2026