Relatedness and positive attitudes drive trust in AI and its developers
Phys.org
February 17, 2026
As artificial intelligence becomes increasingly embedded in everyday life and public institutions, trust in the companies developing AI is emerging as a critical societal issue. A new international study led by researchers at Tampere University shows that people's trust in AI systems—and in the major technology companies behind them—is shaped less by technical competence alone and more by sense of relatedness and positive engagement.
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Originally published on Phys.org on 2/17/2026