Research Shows That X Amplifies Conservative Political Views

Social Media Today

by Andrew Hutchinson

February 19, 2026

AI-Generated Deep Dive Summary

A recent study published in *Nature* reveals that exposure to X’s algorithm significantly amplifies conservative political views among users. The research, conducted with nearly 5,000 participants over seven weeks, found that those exposed to the platform’s algorithmic feed became more engaged with conservative content and developed stronger Republican leanings. This aligns with previous studies, including experiments by *Sky News* and analysis from outlets like the *Wall Street Journal*, which have highlighted X’s tendency to promote far-right and extreme content. The findings suggest that while users’ partisanship remains stable, their political attitudes shift toward conservatism when exposed to the algorithm. The study also noted that participants who used the chronological feed showed no significant change in their political views, indicating that the algorithm itself plays a critical role in shaping user behavior. Furthermore, users on the algorithmic feed were more likely to follow conservative political activist accounts and continue engaging with X even after switching to a chronological timeline. This persistent effect underscores how the platform’s algorithm not only influences content consumption but also reinforces specific ideological viewpoints. For marketers, understanding these dynamics is crucial. The study highlights how social media platforms can serve as powerful tools for shaping public opinion, particularly in political contexts. Marketers must consider how algorithmic amplification can skew user engagement and perception, potentially influencing their target audiences’ behaviors beyond mere content consumption. Additionally, the role of high-profile figures like Elon Musk, who frequently uses X to amplify conservative narratives, further reinforces the platform’s ideological tilt. The findings also raise questions about the ethical implications of social media algorithms and their potential to manipulate user behavior. As platforms continue to evolve, marketers must remain vigilant about how algorithmic feeds shape consumer attitudes and engagement patterns. This study serves as a reminder that while these tools can drive significant influence, they also carry the risk of reinforcing divisive content and ideologies.

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Originally published on Social Media Today on 2/19/2026