‘RichTok’ Influencer Becca Bloom Says She Gave Her Housekeeper $4,000 Worth Of Gifts—Here’s The Breakdown

Forbes Business

by Mary Whitfill Roeloffs, Forbes Staff

February 25, 2026

AI-Generated Deep Dive Summary

Luxury influencer Becca Bloom, known as the "Queen of RichTok," has gone viral for sharing a video showcasing an extravagant birthday gift haul for her housekeeper, totaling over $4,000. The post includes designer items like Tiffany & Co. teacups, a Loro Piana scarf, and a JW Anderson loafer bag, along with smaller gifts such as skincare products and a puzzle. While Bloom is often criticized for flaunting wealth, this video highlights her generosity and has resonated with audiences, amassing millions of views. Bloom, who boasts over 5 million TikTok followers, gained fame by sharing videos of her luxurious lifestyle, including extravagant gifts from brands like Hermès and Bvlgari. Despite her opulent displays, she also offers financial advice and personal insights, positioning herself as both a luxury influencer and a relatable figure in the world of wealth management. Her content often bridges the gap between炫耀ing wealth and showcasing generosity, a balance that has solidified her online presence. The viral video underscores the growing influence of RichTok creators, who blend unfiltered displays of affluence with aspirational content. While Bloom’s exact financial background remains unclear, her success on TikTok suggests a broader cultural fascination with wealth and luxury. This trend

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Originally published on Forbes Business on 2/25/2026