Ritalin use, sleep quality, NAPLAN: How eSafety watchdog will know if the social media ban has worked

Sydney Morning Herald

by Bronte Gossling

February 25, 2026

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Ritalin use, sleep quality, NAPLAN: How eSafety watchdog will know if the social media ban has worked

A groundbreaking study is evaluating Australia’s under-16s social media ban by analyzing the medical and education records of over 4,000 children aged 10 to 16. The research, led by the eSafety Commissioner and Stanford University’s Social Media Lab, aims to determine if the policy has improved mental health, sleep quality, academic performance, and family relationships. Key metrics include NAPLAN scores, Pharmaceutical Benefits Scheme data, and social media usage patterns. This comprehensive approach seeks to fill a critical gap in understanding how technology regulation impacts young people’s well-being. The study also examines broader societal effects, such as changes in Ritalin use or antidepressant prescriptions, alongside qualitative insights from interviews and surveys. Despite initial concerns about the ban’s enforceability, all major platforms—including TikTok, Facebook, Instagram, and YouTube—have complied with age restrictions, removing millions of underage accounts. However, ongoing challenges remain, including reports of loopholes and legal battles over compliance. International attention is growing as countries like the UK and France consider similar policies. The study’s findings could set a global precedent for regulating social media and protecting children’s digital well-being. Meanwhile, tech giants like Meta continue to challenge age-verification methods, with Mark Zuckerberg recently testifying in a landmark U.S. case on social media addiction. The research highlights the complex interplay between technology, policy, and public health, offering valuable lessons for nations grappling with how to manage young people’s online experiences. As compliance notices and legal challenges mount, the study’s outcomes will shape future regulations and inform global debates on balancing innovation with child protection.

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Originally published on Sydney Morning Herald on 2/25/2026