Rivian Launches New RAD Division to Push the Limits of Electric All-Terrain Performance
Car and Driver
March 2, 2026
AI-Generated Deep Dive Summary
Rivian has officially launched its new RAD (Rivian Adventure Department) division, a move that signals the company's commitment to pushing the boundaries of electric vehicle performance. While the RAD team had previously operated as an informal skunkworks group, this formalization highlights Rivian's dedication to creating high-performance vehicles. The division is focused on developing extreme-capability electric vehicles, building on Rivian's reputation for producing powerful models like the quad-motor R1T and R1S, which boast impressive horsepower and acceleration capabilities.
The RAD division, announced at the 2026 FAT Ice Race in Montana, has already made significant strides. It introduced the RAD Tuner, a feature that allows owners of newer Rivian models to customize their driving experience by adjusting power output, torque bias, stability control, and brake regeneration. The tunner includes specialized presets like "Desert Rally" and "Hill Climb," developed from real-world testing at events such as the Rebelle Rally and Pikes Peak International Hill Climb. These experiences not only showcase Rivian's technical prowess but also serve as a proving ground for future vehicle features.
Rivian's move to formalize the RAD division underscores its growing focus on enthusiast-focused vehicles. While it remains unclear whether RAD-branded models will be introduced in
Verticals
automotivetech
Originally published on Car and Driver on 3/2/2026