Roku to launch streaming bundles as part of its efforts to continue growing its profitability | TechCrunch

TechCrunch

by Lauren Forristal

February 13, 2026

AI-Generated Deep Dive Summary

Roku has announced its plans to launch streaming bundles as part of its strategy to boost profitability. The company revealed strong fourth-quarter earnings for 2025, with a net income of $80.5 million, up from a $35.5 million loss in the same period the previous year. Roku also shared updates on expanding its $3 subscription service, *Howdy*, across more platforms and adding premium streaming partners like HBO Max to attract cost-conscious consumers. This move comes at a time when many streaming services are increasing their prices, positioning Roku as a competitive alternative for those seeking affordable entertainment options. The company’s strategy to bundle streaming services is particularly timely. By offering attractive deals through bundles, Roku aims to tap into the growing demand for value among viewers. The success of HBO Max on Roku has encouraged the platform to continue partnering with top-tier content providers, which could further drive subscriber growth. Additionally, Roku’s decision to expand *Howdy* beyond its own platform reflects a broader push to reach more users and solidify its position in the streaming market. Roku also highlighted impressive user engagement metrics, with its audience streaming 145.6 billion hours of video in 2025—a 15% increase from 2024. The company is nearing the milestone of reaching 100 million streaming households globally. Financially, Roku’s Q4 revenue hit $1.4 billion, a 16% year-over-year growth, and it projects total net revenue of $5.5 billion for 2026. This upward trajectory reflects Roku’s ability to adapt its business model, including cutting costs earlier in 2023 to achieve breakeven on adjusted EBITDA ahead of schedule. Roku’s CEO, Anthony Wood, emphasized the company’s confidence in sustaining double-digit platform revenue growth while continuing to expand profitability. With its focus on affordability and strategic partnerships, Roku is well-positioned to compete in a maturing streaming landscape where consumers are increasingly sensitive to pricing. By offering flexible, cost-effective solutions like streaming bundles and ad-free subscription services, Roku aims to capture a larger share of the streaming market while maintaining strong financial performance. For tech enthusiasts and industry watchers, Roku’s

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Originally published on TechCrunch on 2/13/2026