Samsung shows off new display tech that adds a privacy screen to apps and notifications | TechCrunch

TechCrunch

by Sarah Perez

February 25, 2026

AI-Generated Deep Dive Summary

Samsung has unveiled a groundbreaking new display technology for its Galaxy S26 Ultra smartphone, introducing a privacy feature that allows users to block specific apps and notifications from being viewed by others. This innovative "Privacy Display" uses a unique pixel architecture called Black Matrix, which combines narrow and wide pixels to control the light emitted from each pixel when privacy mode is enabled. Unlike traditional privacy films, which can dim screens or make it difficult to share content, Samsung's technology offers a smarter and more flexible solution. The new display tech enables users to customize privacy settings on a per-app basis. For example, sensitive apps like messaging or banking can be set to always operate in private mode, while less critical apps remain viewable. The feature also extends to notifications, allowing certain alerts to be blacked out when viewed from an angle. Additionally, Samsung has introduced a "maximum privacy protection" setting that enhances the effect by adjusting brightness levels for optimal security. This advancement is particularly significant for users concerned with data security and privacy in public settings, such as entering PINs or passcodes. By targeting specific apps and notifications, the technology provides a tailored approach to protecting sensitive information without compromising screen performance or usability. The demo of this feature during Samsung's live event highlighted its effectiveness, even for smaller on-screen elements like notifications. The integration of this privacy display into the Galaxy S26 Ultra marks a step forward in mobile security, offering a more sophisticated alternative to existing methods. As data breaches and unauthorized access continue to rise, such innovations are crucial for safeguarding personal information. Samsung's new technology not only addresses the issue of "shoulder surfing" but also positions itself as a leader in both performance and privacy. For tech enthusiasts and professionals alike, this development underscores the growing importance of seamless security solutions that don’t hinder device functionality. With its customizable settings and advanced pixel control, Samsung’s Privacy Display sets a new standard for mobile security while maintaining the clarity and brightness users expect from high-end smartphones.

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Originally published on TechCrunch on 2/25/2026