Scottish craft beer brand Brewdog put up for sale
BBC World
February 14, 2026
AI-Generated Deep Dive Summary
Scottish craft beer brand Brewdog, a global leader in the craft beer industry since its founding in 2007 by James Watt and Martin Dickie, is exploring strategic changes as it seeks new investors. The company has brought in financial consultants Alix Partners to oversee the sales process, which may lead to restructuring or breaking up the business. This decision comes in response to operating challenges in a tough economic environment, with Brewdog aiming to focus on long-term sustainability and growth.
Brewdog operates over 60 pubs across the UK and has breweries worldwide, including locations in the US, Australia, Germany, and Ellon in Scotland. The company has faced several operational shifts recently, such as halting production of its gin
Verticals
worldpolitics
Originally published on BBC World on 2/14/2026