Serebii's Joe Merrick really is more dedicated to Pokemon than you will ever be

Polygon

by Josh Broadwell

February 23, 2026

AI-Generated Deep Dive Summary

Joe Merrick, the founder of Serebii.net—the largest and most comprehensive Pokémon website—has dedicated his life to creating in-depth content for the franchise. Known for his relentless work ethic, Merrick prioritized updating his site during a Pokémon Go event, even skipping his own bachelor party to ensure fans had timely coverage. This level of commitment highlights how deeply intertwined his career is with his passion for Pokémon. Serebii.net has become a cornerstone of the Pokémon community, providing detailed analysis and updates since its inception in 2000. Merrick’s work extends beyond gaming; it has shaped every aspect of his life. His story illustrates the profound impact that personal dedication can have on both professional success and personal identity. For readers interested in gaming, Merrick’s tale is a testament to the power of passion-driven projects. It shows how a singular focus can lead to groundbreaking achievements and inspire others in the field. Beyond just gaming, his story reflects broader trends in content creation and the influence of online communities. Ultimately, Joe Merrick’s dedication to Pokémon underscores why such enthusiasts are so vital to game culture. His journey from a small project to a globally recognized site demonstrates how passion can shape not only one’s career but also leave a lasting legacy in entertainment. For anyone following gaming or Pokémon, Merrick’s story is a reminder of the potential for sheer dedication to achieve extraordinary things.

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Originally published on Polygon on 2/23/2026