Shakira’s 5-show El Salvador residency fuels Bukele’s push to remake the country’s image - AP News
AP News
February 13, 2026
AI-Generated Deep Dive Summary
Shakira’s five-show residency in El Salvador has become a significant cultural and political event, serving as a tool for President Nayib Bukele to enhance the country's international image. This initiative aligns with Bukele's broader strategy to attract global attention, boost tourism, and foster economic growth through entertainment and cultural diplomacy. By bringing a renowned artist like Shakira, Bukele aims to counteract El Salvador's negative perceptions tied to gang violence and insecurity.
El Salvador has long struggled with a reputation marred by crime and political instability. Bukele's administration has been pushing for transformations, including security reforms and economic development projects. The Shakira residency is part of this effort, leveraging entertainment to create positive buzz and attract foreign investment. The concerts are expected to draw thousands, not only boosting the local economy but also showcasing El Salvador as a viable destination for international events.
The collaboration between Shakira and Bukele reflects a strategic move to align culture with policy goals. This approach has precedent in other countries using music festivals and cultural events to improve their global standing. For El Salvador, it's an opportunity to shift focus from its challenges to its potential for recovery and modernization.
This matters because it highlights how entertainment can be harnessed for political and economic purposes. Readers interested in news will find value in understanding the intersection of politics, culture, and economics in nation-building efforts. Shakira’s residency serves as a case study on using soft power to influence international perceptions and drive domestic agendas, making it a compelling story in modern diplomacy and cultural strategy.
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Originally published on AP News on 2/13/2026