Shorter may be sweeter: Study finds 15-second health ads can curb junk food cravings
Medical Xpress
February 18, 2026
A new Edith Cowan University (ECU) study has found advertisements that encourage healthy choices can reduce cravings and intentions to consume unhealthy foods, and in some cases a 15-second message may be more effective than traditional 30-second commercials.
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Originally published on Medical Xpress on 2/18/2026