Should you keep playing your hit song?

Seth Godin

by Seth Godin

February 22, 2026

AI-Generated Deep Dive Summary

The article explores whether brands, freelancers, or artists should continue relying on their signature hits or stick to what made them famous. It argues that while staying true to one’s core offerings can be a strength, there are scenarios where change is necessary. The key takeaway is that brands shouldn’t alter their logos, products, or creative output simply because they feel bored. Instead, changes should be driven by practical reasons, such as financial constraints or evolving market demands. The article highlights the importance of sunk costs versus sunk benefits. While assets like a hit song or a signature product may belong to you, it doesn’t mean you have to use them indefinitely. For artists, this could mean avoiding becoming a cover band version of oneself. Instead, they should focus on using their past successes as inspiration to create new value and evolve creatively. The article also emphasizes that change is warranted only if the creator or brand no longer feels proud or aligned with their previous work. It’s essential to strike a balance between honoring what made you successful and avoiding creative stagnation. Brands, for instance, should only consider rebranding or altering their offerings when it becomes unsustainable financially or when they lose pride in their original vision. From a business perspective, this matters because sustainability often requires adaptability. While sticking to what works is crucial, failing to evolve can lead to complacency and missed opportunities. The article suggests that change should be motivated by necessity rather than boredom, ensuring that any shifts align with long-term value creation and audience needs. Ultimately, the article underscores the importance of purposeful evolution in business and artistry. Brands and creators must assess whether their current offerings truly reflect their values and goals or if they’ve outgrown them. By doing so, they can maintain relevance while staying true to their core identity, ensuring sustained success in a dynamic market.

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Originally published on Seth Godin on 2/22/2026