Sky News’ new name and brand revealed at gala event

Sydney Morning Herald

by Calum Jaspan, Kishor Napier-Raman

February 20, 2026

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Sky News Australia has rebranded as News24 during a star-studded launch event at News Corp’s headquarters in Sydney. The gala celebration, attended by Prime Minister Anthony Albanese and other prominent figures, marked the end of its 10-year licensing agreement with Sky News UK, which is owned by Comcast. The rebranding comes as Sky News Australia shifts from a centrist broadcaster to a platform featuring conservative opinion hosts. The new brand identity, revealed on February 20, aims to establish itself as a fresh and distinct entity in the media landscape. However, this presents challenges for Sky, which must now convince audiences to recognize its new name while building trust without relying on the established reputation of its British counterpart. The event also coincided with the official launch of Sky’s new studios in Surry Hills, Sydney, adding another layer of significance to the occasion. The rebranding process was initially announced by this publication in August 2023 and was formally confirmed last week. Established in 1996 as a joint venture between Sky UK, Channel Seven, and Channel Nine, Sky News Australia originally focused on neutral journalism but has since evolved into a conservative-leaning platform. The sale to

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Originally published on Sydney Morning Herald on 2/20/2026