Smarter Legal Marketing: Exploring AI Tools for Your Firm

Justia

by Justia CLE & Webinars Team

February 3, 2026

AI-Generated Deep Dive Summary

AI tools are transforming how law firms attract and convert clients, but not all solutions deliver real value. This Justia Webinar, "Smarter Legal Marketing: Exploring AI Tools for Your Firm," brings together experts Ryan Cohn and Kenneth Lee to discuss practical applications of AI in legal marketing, from content creation and SEO to client intake and follow-up. The session offers a clear framework for identifying which AI tools are worth adopting, helping firms streamline their processes and improve efficiency. Ryan Cohn, Product Marketing Manager at Blazeo, specializes in AI-powered tools for law firm websites and client intake systems. His insights are rooted in extensive research and customer interviews, providing real-world examples of how AI is being used effectively in the legal space. Kenneth Lee, with over a decade of experience in sales and marketing, focuses on tracking shifts in consumer behavior and leveraging technology to drive growth. Together, they will explore operational tools that enhance speed and consistency in client acquisition and retention. The webinar provides a comprehensive look at AI's role across various stages of the client-acquisition process. This includes content distribution, SEO optimization, and converting website visitors into leads. The speakers also emphasize evaluating AI tools based on their ability to align with specific firm goals and workflows, ensuring they add tangible value rather than simply being "latest trends." For legal professionals looking to enhance their marketing strategies, this webinar offers actionable insights and a practical evaluation framework. By attending, participants can gain a deeper understanding of how AI can boost online presence, improve client engagement, and ultimately drive business growth. The session is particularly valuable for law firms seeking to stay competitive in an increasingly digital landscape, where leveraging the right tools can make all the difference.

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Originally published on Justia on 2/3/2026