Snapchat announces new awards show designed to spotlight creators

Social Media Today

by Andrew Hutchinson

February 25, 2026

AI-Generated Deep Dive Summary

Snapchat has unveiled a new awards show, The Snappys, designed to celebrate creators on its platform. Scheduled for March 31 in Santa Monica, the event will honor individuals across categories like entertainment, comedy, music, sports, and beauty. Hosted by comedian Matt Friend, it will also feature a lifetime achievement award for DJ Khaled, recognizing his significant impact on Snapchat culture since 2015. The awards aim to spotlight creators as cultural leaders, with categories such as Spotlight MVP and Breakout Creator of the Year. The Snappys not only celebrate creativity but also reinforce Snapchat’s commitment to its creator community. By showcasing top talent, the event underscores how these creators shape conversations and build communities on the platform. This initiative reflects Snapchat’s strategy to engage users by highlighting exceptional content and fostering a sense of belonging among creators. For marketers, The Snappys highlight the growing importance of creator culture in modern media. With Snapchat facing growth challenges, such events can attract more users and brands by emphasizing unique storytelling and community-driven content. This aligns with broader trends where platforms invest in their creator ecosystems to stay competitive. Ultimately, The Snappys serve as a platform for creators to shine, offering both recognition and exposure. For businesses, it underscores the value of partnering with influential creators to reach younger audiences on platforms like Snapchat. As the creator economy continues to grow, events like The Snappys will play a crucial role in shaping cultural narratives and driving engagement. In an era where user-generated content is key to brand success, The Snappys demonstrate Snapchat’s dedication to

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Originally published on Social Media Today on 2/25/2026