Snoop Dogg 'did private gig in our canteen' in Swansea
BBC World
February 24, 2026
AI-Generated Deep Dive Summary
Snoop Dogg surprised staff and guests at Au Vodka’s Swansea headquarters with an impromptu private performance of over 40 minutes of classic hits in their canteen, which had been transformed into a nightclub for the event. The hip-hop legend, who is also a co-owner of Swansea City FC, was initially scheduled to do a DJ set but ended up delivering an hour-long energetic performance that left the crowd cheering. Over 400 guests, including local influencers, friends, family, and sports figures like Welsh boxer Joe Cordina and former Swans striker Lee Trundle, attended the last-minute event.
The gathering was organized by Au Vodka co-owners Jackson Quinn and Charlie Morgan, who expressed their astonishment at the unexpected scale of the performance. They credited the event to their business partner and DJ, Charlie Sloth, who has connections in the hip-hop industry. The co-owners noted how Snoop Dogg’s presence had already started putting Swansea on the global map, attracting attention and commercial interest for the city.
Snoop Dogg’s visit to Swansea is part of his broader involvement with Swansea City FC, where he is a minority owner alongside Martha Stewart and Luka Modric. Ahead of his first home game against Preston North End, Snoop requested fans to participate in a pre-match ritual of twirling towels—a tradition common in American sports—when he makes his debut at the Swansea.com Stadium. His arrival has generated significant excitement, with Tom Gorringe, Swansea City’s chief executive, emphasizing that Snoop Dogg’s investment is not just a gimmick but a genuine commitment to the club and its community.
This unique convergence of entertainment, business, and sports highlights Swansea’s growing cultural and commercial appeal on the global stage. Snoop Dogg’s presence has not only brought international attention to the city but also underscores the potential for such collaborations to boost local businesses and cultural events. As Snoop Dogg continues to integrate himself into Swansea’s community, his impact is likely to extend beyond entertainment and sports, leaving a lasting legacy on the region.
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Originally published on BBC World on 2/24/2026