Some Reese’s Treats Drop the Milk Chocolate. Mr. Reese Disapproves.

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by Claire Brown

February 19, 2026

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Hershey’s has recently made changes to some of its popular candy products, replacing milk chocolate with a chocolate-flavored coating due to rising cocoa prices. This decision has sparked strong reactions from consumers and even members of the Reese family. Brad Reese, the grandson of the inventor of the Reese’s Peanut Butter Cup, expressed his dismay on LinkedIn, stating he was “embarrassed” by the changes. He revealed that he had thrown away a bag of Valentine’s Day Mini Hearts after discovering it no longer contained real milk chocolate. The New York Times reported that the alterations extend beyond seasonal treats like Mini Hearts and Reese’s Peanut Butter Eggs. These products now use a coating that cannot legally be labeled as milk chocolate, adhering to FDA regulations. Hershey’s has been making such adjustments across its product line as cocoa prices have soared in recent years due to factors including droughts, financial speculation, and labor shortages. This shift reflects broader trends in the candy industry, where companies are adapting to economic challenges by modifying ingredients and recipes. While cost-cutting measures may be necessary for businesses to remain profitable, they raise concerns among consumers who value traditional recipes and quality. For fans of Reese’s candies, these changes come as a disappointing departure from what has been expected over generations. The situation highlights the impact of global supply chain issues and inflation on everyday products. As costs continue to rise, similar changes may become more common across various industries, potentially affecting the quality and ingredients of other favorite foods. For now, however, the Reese family’s legacy faces a challenging chapter as its iconic candies undergo significant transformation. This story matters because it underscores how economic pressures can alter even the most beloved products, forcing companies to make tough decisions that may resonate with their customers emotionally. As consumers become more aware of these changes, they may seek alternatives or advocate for transparency from brands regarding ingredient adjustments. The Hershey’s situation serves as a reminder of the interconnectedness of global markets and its direct effects on everyday life.

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Originally published on NYT Homepage on 2/19/2026