SOS for India’s Pink City
The Economist
February 26, 2026
AI-Generated Deep Dive Summary
Jaipur's iconic old town, renowned for its vibrant culture and historical significance, is facing a critical challenge as UNESCO considers listing it as a World Heritage site in danger. This potential designation could prompt stricter preservation measures, including restrictions on demolishing traditional havelis (mansions) that are integral to the city’s heritage. The threat of UNESCO intervention has sparked concerns among locals and policymakers, as they navigate the delicate balance between modern development and cultural preservation.
The old town of Jaipur is a living museum of Rajasthan's rich history and artistry. Its narrow lanes are alive with the sounds of traditional crafts, from printing presses to marble carving. However, this cultural tapestry is under threat as many havelis are being demolished to make way for modern buildings. These demolitions not only erase architectural gems but also disrupt the social fabric of the community, which has been shaped by centuries of tradition and caste-based trades.
For business readers, the situation highlights a crucial dilemma: how to balance economic growth with heritage preservation. Jaipur’s economy heavily relies on tourism, which is drawn to its unique cultural identity. Protecting this heritage could attract sustainable tourism, fostering long-term economic benefits. On the other hand, allowing unchecked development might offer short-term gains but risk damaging the very charm that draws visitors to the city. The challenge lies in finding a middle ground where both cultural preservation and business interests can thrive.
Efforts to address this issue are already underway, with local authorities and heritage experts pushing for stronger preservation policies. UNESCO’s potential involvement could provide the necessary leverage to enforce these measures. However, success will depend on collaboration between stakeholders—government officials, developers, and community leaders—to ensure that Jaipur’s heritage is preserved while supporting its economic growth.
In summary, the threat of a UNESCO listing looms over Jaipur’s old town,
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Originally published on The Economist on 2/26/2026