Southeast Asians unite in digital boycott of South Korea as #SEAbling trends
South China Morning Post
by The Korea TimesFebruary 21, 2026
AI-Generated Deep Dive Summary
A growing wave of online backlash against South Korea is sweeping through Southeast Asia, driven by a combination of disputes over fan behavior at K-pop concerts and inflammatory remarks made by South Korean officials. This digital movement has gained momentum on social media platforms, with users from countries like Malaysia, Indonesia, and Thailand rallying behind the hashtag #SEAbling to express their frustrations. The backlash reflects a broader regional shift in sentiment toward South Korea, as consumers and netizens call for boycotts of Korean products, cultural exports, and even diplomatic ties. This online campaign underscores how quickly digital disputes can escalate into larger regional tensions.
The controversy began with allegations of discrimination and disrespectful behavior by K-pop fans during events in Southeast Asia, which were shared widely on social media. These posts were further fueled by comments from South Korean public officials, including a recent remark by the country's deputy minister for gender equality and family affairs, who appeared to dismiss concerns about the treatment of Southeast Asian women in Korea. These remarks sparked outrage across the region, leading to calls for a boycott of Korean goods and services. Social media users in Malaysia, Indonesia, and Thailand have been particularly vocal, sharing memes, videos, and statements denouncing South Korea's actions.
The economic implications of this backlash are already being felt. Reports suggest that sales of Korean products, such as electronics and beauty items, are dropping in Southeast Asia, while ticket sales for K-pop events have also seen a significant decline. This digital boycott highlights the growing power of social media to influence consumer behavior and shape international relations. The movement has also prompted a reevaluation of South Korea's cultural diplomacy in the region, with critics arguing that the country needs to address its image问题and improve its engagement with Southeast Asian communities.
This situation matters globally because it demonstrates how quickly digital tensions can escalate into broader regional conflicts. It also raises questions about the long-term sustainability of South Korea's "Korean Wave" cultural exports and its ability to maintain positive relations with neighboring countries. As the #SEAbling trend continues to gain traction, it serves as a reminder of the volatile nature of online activism and its potential impact on international trade and diplomacy. For readers interested in global affairs, this story offers insight into how social media is reshaping traditional power dynamics and challenging established economic and cultural ties.
Verticals
worldasia
Originally published on South China Morning Post on 2/21/2026