Spanish Film Sales, Berlin: What Buyers Want, How Agents Are Adapting

Variety

by John Hopewell

February 13, 2026

AI-Generated Deep Dive Summary

Spanish film sales agents are heading to the Berlin Festival with a focus on genre, animation, and breakout auteurs, as buyers show renewed interest in high-quality, original content. This year’s market is expected to be particularly efficient, with smaller, targeted agreements across various territories driving dealmaking success. Spanish agencies like Filmax and Film Factory Entertainment are emphasizing selectivity and quality, especially in horror and thriller genres, which have proven commercially viable. For instance, Arantxa Echevarría’s *Undercover* and Albert Pintó’s *Barren Land* have drawn significant buyer attention due to their balance of artistry and commercial appeal. The shift toward more curated, high-caliber projects reflects broader market trends, with buyers increasingly cautious about taking risks. This caution is evident in reduced minimum guarantees and more complex negotiations, as agencies like Bendita Film Sales note. Additionally, the growing visibility of Spanish directors on the global stage has intensified competition, with many premium titles now handled by international agencies, particularly French ones. Despite this, Spanish cinema’s adaptability and diversity continue to attract attention, as seen in Latido Films’ upcoming market premiere of Patricia Ortega’s *9 Moons*. The current landscape highlights both opportunities and challenges for Spanish film agents. While the sector is thriving, it faces limitations due to insufficient support compared to other European markets, impacting its ability to finance international releases. However, the focus on niche genres and auteur-driven films, coupled with the success of standout directors like Rodrigo Sorogoyen and Oliver Laxe, underscores Spain’s growing influence in global cinema. As streaming services and distributors demand more defined identities for projects, Spanish agencies are adapting by offering tailored strategies for each territory, signaling a promising future in an evolving market.

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Originally published on Variety on 2/13/2026